Workflow before spectacle
The product is built around booking, review states, and delivery evidence.
Company
MatMarket is an operating layer for matatu media.
The goal is to make Kenya transit advertising easier to buy, safer to approve, and more transparent to report.
Current rollout scope
- Nairobi pilot corridors
- Advertiser campaign workspace
- Verified screen delivery
- Prepaid campaign workflows
Principles
Designed to survive technical scrutiny.
The interface makes the operational model legible rather than hiding it behind decorative dashboards.
Controlled inventory
Screens only become sellable once they are verified for campaign delivery.
Route-aware media
Campaign value comes from matching routes, audiences, and time windows.
Offline-tolerant playback
Players sync playlists and report play logs when connectivity allows.